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Privacy Policy

Healthier Lifestyle Central and its network of owned and partnered publishers (“Healthier Lifestyle Central”) places importance on the privacy of our clients and their businesses. We adhere to the policies regarding privacy and security outlined below. If you have any questions, comments or concerns, please do not hesitate to contact us at privacy@healthierlifestylecentral.com. Please familiarize yourself with the below sections that are applicable to you.

Ad Serving

Healthier Lifestyle Central partners with numerous companies to provide online advertisements to “End Users” which are human users across various websites on the internet. As an End User browses the web, he or she may visit web-pages that include references to Healthier Lifestyle Central’s advertising service. When this happens, an End User’s browser may request advertisements from Healthier Lifestyle Central’s system.
When Healthier Lifestyle Central receives these requests, we may record information about this interaction (as well as any further interaction with our advertisements such as clicks, mouse movements, etc.) including the End User’s IP address and time of request, information about the general geographical location from which an End User is viewing an advertisement and other information made available by the browser.

Additionally, Healthier Lifestyle Central employs small text files stored on your web browser (otherwise known as cookies) for the purpose of better tailoring advertisements to an End User’s preferences over time. These cookies may include a unique anonymous identifier along with information about the particular types of content in which the End User has shown interest.

On occasion, partner sites, vendors or internally run surveys may provide us with additional information about End Users. In these situations, all information is kept entirely anonymous and does not include any type of personally identifiable information. Healthier Lifestyle Central only accepts this information from organizations with clearly available and visible privacy policies.

Healthier Lifestyle Central does not sell information it collects about End Users. However, Healthier Lifestyle Central may share data about aggregate usage statistics with the public or other businesses with whom we work.

The capture, storage and analysis of information are solely for the purposes of ensuring a positive End User experience, eliminating fraudulent activity, and system administration.

Healthier Lifestyle Central Advertisers

If an advertiser chooses to sign up as an advertiser on the Healthier Lifestyle Central Premium Advertising Network, they are explicitly agreeing to the use of information they provide as described below. The nature of this technology means that advertisers who do not agree with this policy cannot use the Healthier Lifestyle Central Premium Advertising Network, advertising interface or measurement tools. The Terms and Conditions that they agree to during registration allow Healthier Lifestyle Central to update the terms of this privacy policy at any time and without notice. It is an Advertiser’s responsibility to review this privacy policy prior to logging in. Use of Healthier Lifestyle Central is conditioned on your acceptance without modification of the terms, conditions, and notices contained herein. Your use of the Healthier Lifestyle Central Premium Advertising Network constitutes your agreement to all such terms, conditions, and notices.

Personal information provided by an advertiser will be combined with information about its purchasing patterns of Healthier Lifestyle Central’s products and services, performance of its advertisements, and all other information provided by the advertiser. This information will be used to, improve the relevancy of ad results and any other use deemed helpful to the Healthier Lifestyle Central enterprise. Healthier Lifestyle Central regularly shares this information with key partners on an individual basis. Furthermore, Healthier Lifestyle Central and its partners may use this information to contact the advertiser about additional products and services.

An advertiser has the right to terminate their relationship with Healthier Lifestyle Central in accordance with the terms and conditions set forth in the advertiser’s contract with Healthier Lifestyle Central. However, all information captured about the advertiser will remain the property of Healthier Lifestyle Central indefinitely.

Organizations We Work With

Healthier Lifestyle Central provides access to organizations we work with on Healthier Lifestyle Central’s Premium Advertising Network to manage their own advertising networks. Those relationships are managed under contracts between Healthier Lifestyle Central and the respective partners. The campaign management tools which Healthier Lifestyle Central provides to many of its partners allow each such partner to view all relevant information of Healthier Lifestyle Central’s advertisers whose ads are being displayed on that partner’s site. Such information includes bidding data, spend data, topics and placements viewed and purchased.

Conclusion

Healthier Lifestyle Central works hard to respect the privacy of its users. Unless required otherwise by applicable law or legal process, Healthier Lifestyle Central will operate entirely within the policies described above. If you have any questions or concerns regarding this policy, please feel free to contact privacy@healthierlifestylecentral.com

Healthier Lifestyle Central reserves the right to change this policy at any time due to changes in applicable laws, Healthier Lifestyle Central’s business needs or otherwise. Use of Healthier Lifestyle Central and the advertising network of owned and partnered websites which utilize Healthier Lifestyle Central’s services constitutes agreement with the terms of this policy as may be amended by Healthier Lifestyle Central from time to time.

Last updated: June 25, 2011